Back to all work
Thumbnails

Thumbnails for six channels

Concept thumbnails for made-up YouTube channels: tech, cooking, finance, travel, gaming, fitness

The brief

A thumbnail has one job: make the right viewer stop scrolling. Each niche has its own visual language, so each needs its own design.

What I did

Six channels, six thumbnails. One idea per image in four words or fewer, a big readable face with a clear emotion, a cut-out with a clean outline, and one supporting visual that tells the story: an ad-versus-reality split, a before/after, a crashing chart, real gameplay with a health bar, the place itself, the dish as the hero. Built to stay readable at phone size.

Style

Each niche speaks its own language: high-contrast tech blues, warm food oranges, finance dark mode, travel sunsets, gaming neon, gym lime.
Thumbnails for six channels screenThumbnails for six channels screenThumbnails for six channels screenThumbnails for six channels screenThumbnails for six channels screen

Concept work for made-up channels. The people are AI-generated and don't exist; the channels and claims are fictional.