The brief
Advertise a circus that doesn't exist, and make people feel the heat of the show in under half a minute.What I did
A juggler keeps three fireballs in the air, then pitches each one across the ring, where it bursts into a hoop of its own colour. An acrobat sprints in and dives through all three with one, two and then three flips, and a fire wipe hands over to a neon BOOK NOW sign that buzzes to life. Every character is a hand-built rig: the juggler's arms are solved so his hands meet every ball, and the acrobat's jumps are real ballistic arcs with anticipation, squash and stretch and follow-through. Sound design is cut to every hit.Style
B2C / spectacle: warm, loud and fast, then one clean ask at the end.Concept ad for a made-up circus. Animation and sound design by Nirvana Studio.