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Motion reel

Motion reel 2026

Eight brand spots in 45 seconds, logos and animation by me

The brief

Show what motion can sell: a logo reveal and one signature effect per brand, cut hard to music.

What I did

Seven concept brands I designed from scratch (a gym, a café, a streetwear label, a budgeting app, a singer's release, a local plumber and a music-streaming app) plus one clearly labelled unofficial spec piece. Shockwave type slams, a latte-art logo pour, colourway glitches on the beat, a dashboard that sorts itself, a singer rig and a name formed from particles, a character who fixes his own leak, a can of water sold like a metal band and a year-in-music recap. Every hit lands on the beat; the soundtrack and sound design are mine too.

Style

Each brand gets its own look and pace, from loud and gritty to soft and warm, so a client can point at the one that fits them.

Concept work. The brands are made up except the Liquid Death spec piece, which is unofficial, uses original artwork and is not affiliated with Liquid Death.