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Motion reel
Motion reel
Character + type reel 2026
Five brand spots in 30 seconds: rigged characters, kinetic type, liquid and pixel effects
The brief
Show the motion work that sells brands with personality: characters that move like they mean it, and type that hits.What I did
A cut-out courier rig riding a scooter through a parallax city (spinning wheels, scarf follow-through, a parcel that lands as the logo), pure kinetic typography cut on every beat, gooey liquid metaballs that pour into a crescent-moon tea logo, a pixel character platforming for coins before the logo resolves from pixels to sharp, and a planet with a satellite orbiting through its ring. Soundtrack and sound design by me too.Style
Five different personalities, from cosy to arcade to sci-fi, all locked to one beat.Concept work. Every brand in this reel is made up.