
The brief
300 pieces, one night, no restock. The site has to build hype before the drop and sell out on the night.What I did
A live countdown to the drop, a hoodie whose colourway you can switch, filters and a watchlist counter, and a pinned manifesto that lights up word by word. The scroll bar is an RGB glitch line that breaks into slices when you scroll fast.Style
Acid green on near-black with a grid; stencil display type and RGB-split glitches.

Concept website for a made-up brand. Names, reviews and contact details are placeholders.