The brief
A no-contracts strength gym that opens at 3am. The site has to feel as heavy as the iron and get people to book a free pass.What I did
Headline slams in as a barbell drops and cracks the floor. Live 'lifting right now' count, a pinned sideways tour of the five gym zones, a weekly/fortnightly price toggle and a 3-day-pass form that checks itself. The scroll bar is a barbell that loads plates as you go down the page.Style
Black, chalk white and one hazard red; condensed display type.
Concept website for a made-up brand. Names, reviews and contact details are placeholders.