Logitech: Touchpoint

Unofficial concept rebrand of a tech hardware brand

The brief

The current identity is clean but generic. What if the brand was about the moment your hand meets the device?

What I did

An L with an orange dot resting in its corner, held off by a small 'contact gap', the moment of touch. The same dot dots the i in the wordmark and becomes the product's ready light. Logo set, construction, palette, type and packaging, retail and product mockups.

Style

Warm off-white and graphite with one orange signal; Instrument Sans.

Unofficial concept rebrand, not affiliated with or endorsed by Logitech.

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